Using Instagram for Business

This social channel is becoming increasingly popular and is demanding attention, not only from social butterflies, but also businesses trying to get into the limelight. These photos and short videos are not only postable on Instagram but on social media outlets like Facebook and Twitter as well. Here are some things to think about when you move forward with your new Instagram campaign for your business.

Have A Strategy

This means that you need to think before you post or hire a consultant to help develop a solid social media strategy. You should understand what your purpose is in posting online and you should develop your company’s voice. There are too many companies out there that post random pictures that don’t give customers any useful information.

Make It Creative And Interesting

You may be tempted to just take pictures of your business and be strictly professional in the way you do everything. This will not be as effective if you don’t throw in some fun and random Instagram posts every once and a while.

What Are You Selling?

There is a way to sell products without coming off too promotional but it takes engaging material to get more loyal followers. This means that you have to relate with your customer base and reach out to them as well.

Know What Your Customers Are Doing

You really can’t come up with a good Instagram campaign without know what your customers are doing and liking on Facebook. If you want to get seen it is important to get your message out there visually and that is why Instagram can be such a visual enhancement for your company.

Here are some ideas to get your company out there the right way.

Sneak Peeks

Everyone loves being first to know things. If you build up the hype people will be coming to see what “new stuff” is hitting the market.  This will especially appeal to the customers who have been loyal and interested in the past.

Promote Culture

Let people know how the company is run and what the employees are like. This gives a face behind the product and can mean a lot for customers.

Overall if you have the right game plan and you are ready to give your company a “face-lift” make sure that you are using Instagram to boost your company’s image and improve your social media presence.

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