Content Creation in Social Media

Content creation in social media is one of the most neglected steps of social media strategy plan. Many businesses jump into social network websites creating their profiles ignoring the need for the right content.

Such act will leads to failed and abandoned pages and at worst, the strategy will fail to deliver on any of its potential.

First thing you should ask yourself, how to start? Which content should be used for each platform (Facebook, Twitter…etc.). Who are your audience? Which platform you can find them. How effective is your content? There are so many questions you should ask yourself before planing how, when and where to post your content.

Second, you need to identify your targets, once you do then you need to identify the people with high activity in your country that talk and share stuff related to your business. If you want your content to spread around Kuwait, you need people with large number of followers to share it with. If they shared your posts and tweets, some of their audience will also start sharing it, creating a viral voice.

So, How to find such people and find the presentable content related to these people? Well, Go to Follower Wonk and “Search Twitter bios”. Once you are there, search for your target keywords and don’t forget to add at the end for each keyword or phrase “Kuwait”. The search result will come up with top people in Kuwait talking about your keywords, follow people that are high in “Social Authority”, these are the one’s that will be the most influential followers and the ones to get ideas for your content.