Establishing a Digital Marketing Strategy Early

You’ve started your company, you’ve chosen your domain name, and you’re finally up and running! Congratulations! Now it’s time to start attracting customers online. Even though you may not have people breaking down your digital doors to get their hands on your product right now, set your aim high. Developing your digital marketing strategy early will help you attract customers and keep them around.

Treat your first 100 customersreally well

We’re not talking about sending the same e-mail out to each of them thanking them for their business. We mean writing and sending a personal e-mail from your personal e-mail account. Reach out to them and let them know that they can contact you if they need any help with your product or if they have any problems. Your first 100 customers are going to be able to do more for your company than you will be able to do on your own. No matter how great your digital marketing campaign is, it won’t be able to come close to the influence that 100 good recommendations can do.

You will, obviously, want to continue to treat every customer well. When you have more than 100 customers you will need to create a scalable system that allows you to reach out to your customers, even though it may not be in such a personal manner.

Develop a strong frequently asked questions page

Not only can this page be helpful to your customers, but it will also be a great way to target some keywords that you are not targeting on the main areas of your website. Using the FAQ for your long-tailed keywords will ensure you are able to rank for these terms without throwing the keywords in unnaturally on your website. Experiment with some of your long-tailed keywords to find out which ones will have the best conversion rate on your site.

Don’t forget that you are going to have customers reading this area of your website for quality information. You will need to answer questions thoroughly and in an easy to understand manner.

Don’t be afraid to invest time and energy in your digital marketing campaign. The time and energy that you put into your digital marketing campaign now should give you an excellent return as your business grows. Be sure to see other great tips on our blog to enhance your online business with local SEO.