Understanding Advertising on Facebook

Social media marketing took the marketing world by storm. Being able to target specific audiences through social media is an extremely useful ability and as a business owner, it is important that you understand how to invest in your social media marketing early on. By using social media marketing to reach potential customers, you can find a huge return in the investment you put into this type of marketing.

Facebook advertising is one of the most popular and often one of the most effective forms of social media marketing. To understand how to advertise on Facebook, you should first understand that there are three types of ads on Facebook.

Marketplace Ads

These are the ads that customers see on the right side of their newsfeed. When you log into your Facebook, you will see these ads. The images are often small and you get a very limited amount of space to develop your copy.

Premium Ads

Although some of these ads may show up to the right of a user’s newsfeed, they will also show up in the middle of the newsfeed. When you purchase a premium ad you can decide if you want the ad to be a video, a lot of copy, an event invite or even a poll.

FBX of Facebook Retargeting

Facebook has started to use retargeting on its website. So, when a customer visits your website, leaves without purchasing and then visits their Facebook, they may see your ad on the same screen as their Facebook.

Once you understand these ads, it is important to set goals for the type of campaign you want to run. By setting these goals early, you can do everything that you possibly can to get customers to your site early on. Getting customers to your site and getting them to convert to a sale will be well worth the time and effort that you put into your social media marketing strategy. You may also want to look at a post we wrote about Facebook Misleading Advertisement.