Content, is the currency of Social Media. To let your online marketing campaign go viral, you need to create a quality content that not only bring you customers, but will also build your Social Media Advocates.
Who are your Social Media Advocates?
In social network websites, you can easily build Fans and Followers, but this is not what you really should only be looking for. You need to look for your Loyal and Satisfied customers and clients that like your products and enjoy your services. If you ask your audience about your products and services, the ones that answer 9 or 10 on the scale of 0 to 10, these are you Social Media Advocates.
Brand Advocates Benefits
When you post your content on Facebook, Twitter, Youtube and other social network channels, Advocates will retweet, share and talk about you and how happy they are towards your products and your Brand name. In Social Media, we call them the word of mouth marketers.
55% of shoppers ask friends, family members and colleges before buying any product or hiring any service. They also research in social network websites and read some blog reviews to see what others are talking about your Brand, that’s why Advocates are important to be discovered by you to provide them your full attention.
Advocates will promote and market your Brand name over social network websites, blog posts and in real life gatherings and social activities. You are getting all these benefits from them for FREE!
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