Social Media and SEO Integration

When marketers started to grab audience and customers attention on social network, the term Social Media was born. It was all about Content, Engagement and Monitoring. They use to call their plan the Social Media Marketing plan.

Two years ago, marketers discovered the importance of optimizing the social media content, so they changed the term to Social Media Optimization to Increase Website Traffic, grab more audience and increase sales. At the end of 2012, social media experts discovered that Social Media and Monthly SEO should be implemented together, and the results were AMAZING.

How Search & Social Can Grow Your Business
In recent years, online marketing has evolved into one of the most effective ways to increase brand recognition and improve sales through digital channels. Search Engine & Social Media Optimization are two of the most prominent and proven methods and are often utilized together to create a truly cohesive and integrated strategy.

Designing an Integrated Marketing Strategy
Social Media and Search Engine Optimization are both powerful tools for businesses which work even more effectively when combined. Every Search & Social campaign should be designed and implemented by experienced Internet marketing experts who will effectively engage your audience and increase your online following.

In marriage, the husband and wife lives under the roof of the house, and they are the family base. In online business, the company lives under the roof of the website, SEO and Social Media are the online marketing base.

Social Media & SEO are a story of a successful marriage.

Creating a Blueprint for Success
A successful SMO strategy begins by evaluating your search engine rankings and competitors as well as analyzing your social media presence and influence. The next step is to create the framework of a customized campaign by discovering the most valuable keywords or phrases for your brand and determining how to best leverage these terms to enhance your online visibility both through search and via social media.

Delivering Results Through Proven Data
As a business owner, it’s important to understand the ROI of these efforts. Experienced SEO and social media marketing professionals will provide results and conduct extensive research in the development process as well as throughout the campaign itself. To maximize the effectiveness and efficiency of an online marketing campaign, the agency you hire should work with the key figures in your organization to create a strategy as unique as your business – with results in mind.

How Search & Social Can Build Your Business
SEO and Social Media can be integrated seamlessly to build an optimally effective campaign. By utilizing search engines and social networks and optimizing your online properties for these channels accordingly, your company can achieve better results than “standalone” campaigns can offer. It’s also no secret that social signals affect search engine rankings, so in order to rank highly you’ll need to have a social presence.

The Facts of Social Media & SEO
According to the University of Maryland Smith School of Business & Network Solutions, 53% of businesses which utilize social media identified and attracted new customers through those channels. Additionally, Search Engine Optimization campaigns have become a more valuable asset to businesses as business-related search queries rose by over 25% in the last two years alone.

Increasing Visibility & Brand Recognition
While social media provides an engaging and interactive forum for consumers, search engine optimization assists in raising brand awareness by working alongside social media to improve online visibility. With a focus on conversion optimization, your social media followers can easily find your website; through compelling “Calls-to-Action,” you can ultimately increase conversion rates.

Ongoing Campaign Management
In the ever-changing SEO/SMO world, it’s important to have an Internet marketing professional by your side to find new ways to build your company’s audience online. As your business grows, a flexible campaign is what you need to manage your continuously expanding social following, search engine rankings, and sales.

Conclusion
As Search and Social continue to grow and help businesses expand, the value of SEO & Social Media will rise. It is important to understand that Search Engine & Social Media Optimization are integral to long-term success and growth on the Web for virtually every business.